Industry News | July 17, 2006
McDonald's Reports Strong Q2 Sales and Preliminary EPS Growth
McDonald's Chief Executive Officer Jim Skinner said, "Our worldwide efforts to make the McDonald's experience increasingly relevant to today's consumers continue to deliver results with global comparable sales growing 5.9 percent in June and 5.5 percent for the quarter. We will further strengthen our connection with customers through combined initiatives surrounding menu choice, variety and value; convenient and contemporary restaurants and innovative marketing.
"In the U.S., McDonald's continues to be the favored breakfast destination, and we are now attracting even more customers. This positive breakfast trend and a popular Happy Meal promotion helped drive U.S. comparable sales up 5.2 percent in June," Skinner said.
"Germany, France and the United Kingdom each contributed to Europe's strong comparable sales increase of 4.5 percent in June," Skinner continued. "We're building sales throughout Europe by appealing to a broad range of customer preferences with premium sandwiches and salads, classic menu favorites and everyday low-price offerings. We also shared their passion for the World Cup with exciting promotions in June.
"Comparable sales in Asia/Pacific, Middle East and Africa increased 8.8 percent in June, primarily due to strong performance in Japan and Australia."
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