Industry News | July 2, 2009

McDonald's Rolls Out Angus Burgers

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The expected Angus burgers from McDonald’s now have a roll out date. McDonald's Corp. will begin selling the new line of burgers, priced at about $4 each, today.

The new Angus burgers are made with one-third pound of Angus beef and come in three varieties: a deluxe burger with pickles and tomatoes, a mushroom Swiss burger, and a bacon and cheese burger.

The burgers will be sold in all U.S. locations for the next few months. The fast-food chain declined to specify when or if the burgers would become a part of the company's core menu.

McDonald's has been testing the burger for several years in more than 1,000 restaurants in Columbus, Ohio; New York; Los Angeles; and Albuquerque, New Mexico. The company said in April that it would launch the Angus burger in all of its U.S. locations this year.

Despite the continuing recession, spokeswoman Danya Proud says the time is right to launch the "bigger, premium" burger nationwide.

"Customers are looking for great tasting burgers at a value that only McDonald's can offer," she says. "These premium burgers are a tremendous value compared to similar fast-casual and midscale offers."