Industry News | December 10, 2012
McDonald's Sees Global Sales Increase 2.4% in November
McDonald's Corporation announced that global comparable sales increased 2.4 percent in November, with U.S. sales up 2.5 percent, Europe up 1.4 percent, and Asia/Pacific, Middle East, and Africa up 0.6 percent.
"McDonald's is a destination for more than 69 million customers every day because we offer great-tasting, high-quality food in increasingly modern and appealing restaurants," says McDonald's president and CEO Don Thompson.
"We are strengthening our focus on the global priorities that are most impactful to our customers—optimizing our menu, modernizing the customer experience, and broadening accessibility to our brand to move our business forward amid today's broad-based economic and competitive challenges," he continues. "I am confident that these strategies and the actions we are taking will solidify our foundation and deliver long-term profitable growth in the future."
U.S. comparable sales rose 2.5 percent in November as McDonald's remains a relevant and affordable choice for consumers. Results for the month benefited from the ongoing popularity of McDonald's breakfast, along with balance across everyday-value offerins, premium menu options including the limited-time Cheddar Bacon Onion sandwiches, and the beverage lineup.
In Europe, comparable sales increased 1.4 percent, as positive results in the U.K., Russia, and other markets were partly offset by performance in Germany. Across the segment, enhanced value platforms and meal combinations, promotions featuring premium menu options, and the modernization of Europe's restaurants contributed to November's sales performance.
Is Asia/Pacific, Middle East, and Africa, November's comparable sales increased 0.6 percent, as positive results in Australia and other markets were largely offset by ongoing weakness in Japan.
Throughout the region, expanded value programs, locally relevant menu variety, convenience, and service enhancements continue to be key drivers of the McDonald's experience.
Systemwide sales for the month increased 3.2 percent, of 4.8 percent in constant currencies.
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