Industry News | September 9, 2008
McDonald's Sees Global Sales Rise
U.S. comparable sales rose 4.5 percent in August driven by McDonald's popular breakfast menu, the Olympic-themed Southern Style Chicken Sandwich and Biscuit promotion, and everyday affordability with a special focus on beverages.
In Europe, strong performance in the U.K., France, Germany, and nearly all other markets contributed to comparable sales increasing 11.6 percent. Menu variety complemented with value and relevant marketing benefited the region's performance.
In Asia/Pacific, Middle East, and Africa, comparable sales rose 10.0 percent due to the continuing momentum in a majority of markets including Australia, Japan, and China. Extended hours and Olympic-related marketing encompassing local menu choice attracted more customers to our restaurants.
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