Industry News | August 10, 2010

McDonald's Shrinks Its Angus Burger

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Fans of McDonald's Angus Third Pounders now have a new way to satisfy the craving for the burger with the introduction of the new Angus Snack Wraps. The Angus Snack Wraps offer the same premium burger taste and ingredients of the Angus Third Pounders with the convenience of a portable, snack-size wrap.

"At McDonald's, we recognize that our customers are looking for more options to accommodate their adventurous tastes and busy lifestyles," says Wade Thoma, McDonald's vice president of U.S. menu management. "The new Angus Snack Wraps combine the bold Angus beef taste and flavorful toppings like red ring onions and sauteed mushrooms that our customers love, now with the convenience and everyday value they expect from McDonald's."

Each of the three Angus Snack Wraps start with half an Angus third-pound patty made of 100 percent Angus beef, wrapped in a soft flour tortilla. Customers can choose from three offerings: the Deluxe, with red tomato, green leaf lettuce, red onions, crinkle cut pickles, American cheese, creamy mayonnaise, and yellow mustard; the Bacon & Cheese, with red ring onions, crinkle cut pickles, a strip of bacon, American cheese, ketchup, and yellow mustard; and the Mushroom & Swiss, with sauteed mushrooms, Swiss cheese, and mayonnaise

The Angus Snack Wrap is the first evolution of the Angus Third Pounder burger line, which was introduced in 2009. With the addition of the Angus Third Pounders and new Angus Snack Wraps to the menu, McDonald's has expanded its tasty burger toppings to include crinkle cut pickles, red ring onions, sauteed mushrooms, bacon, and Swiss cheese.

Introduced in 2006, McDonald's portable Snack Wrap portfolio also includes grilled or crispy Chicken Snack Wraps with premium chicken breast meat, cheddar jack cheese, crisp lettuce, and a choice of chipotle BBQ, honey mustard, or ranch sauce.