Industry News | September 9, 2009
McDonald's Surprising Transit Riders With Free Burgers
"At a time when everyone can appreciate a great value, 'Try Free, Ride Free' gives busy commuters a free ride and an offer for a great-tasting, high-quality, premium burger at the quality, value, and convenience that only McDonald's can deliver," says Neil Golden, chief marketing officer for McDonald's USA. "Once you taste one of our Angus Third Pounders, you'll know why they've become so popular with people who know a premium burger when they taste one."
In addition to the six cities participating in "Try Free, Ride Free," several other communities throughout the United States are reaching busy commuters through various on-the-street promotions, with the chance to win one-of-a-kind apparel and coupons for free Angus Third Pounders.
In San Francisco, street teams along the BART transit system will issue Angus Third Pounder giveaways in the high-traffic financial district. In Pittsburgh, commuters on transit buses will be asked trivia questions about McDonald's for a chance to win coupons for free Angus Third Pounders.
Cities throughout the Northwest will promote the program during college football games, encouraging fans to call in during the third quarter of big games to predict the final score in hopes of winning free Angus Third Pounders and merchandise. And in Central Missouri, radio DJs will ask listeners to submit pictures of themselves eating an Angus Third Pounder on public transportation in exchange for prizes.
Food & Beverage
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