Industry News | May 10, 2005
McDonald's Targets African Americans with Latest Public Health Awareness Push
Dr. Ro made her national debut as host of Black Entertainment Television's Heart and Soul, a health and TV show geared towards African American women. She has served as a nutrition contributor to ABC News' Lifetime Live, NBC, MSNBC, CNN. She received a Ph.D. in nutritional sciences and an M.S. in community nutrition and broadcast journalism from Howard University. She also holds a B.S. in Foods and Nutrition from Virginia State University.
"McDonald's ongoing commitment to helping consumers understand food/energy balance is an innovative approach," says Dr. Ro. "Fitness and food are two of my favorite topics and I welcome the opportunity to collaborate with McDonald's to help spread the message of balance creation to key influencers and McDonald's customers nationwide— particularly African American families."
To support the "it's what i eat and what i do ... i'm lovin' it" campaign, McDonald's has partnered with Dr. Ro to bring the campaign to life for African Americans, through an ongoing schedule of national and local appearances. As McDonald's "it's what i eat and what i do ... i'm lovin' it" brand ambassador, Dr. Ro will celebrate women and mothers nationwide and encourage consumers to take steps toward increasing their overall health and well being.
To kick off her new role as McDonald's "it's what i eat and what i do ... i'm lovin' it" brand ambassador, Dr. Ro joined R&B supergroup Destiny's Child, tennis champion Venus Williams, physical fitness expert Bob Greene, former Miss Universe Dayanara Torres and fitness enthusiast Donna Richardson-Joyner in a fashion inspired press event, held on May 4, 2005 in New York City. McDonald's newest addition to its popular and great tasting Premium Salad line, the Fruit & Walnut Premium Sala, also debuted at the event.
Food & Beverage
Thank you for signing up to receive QSR's flagship e-newsletter, A.M. Jolt. To help us better serve the information needs of our audience, please complete the information below.
In addition to A.M. Jolt, we also offer the following e-newsletters and communications. Please mark those you would like to receive.
- Business Services
- Cleaning & Sanitation
- Computer Systems/Software
- Dispensing Equipment
- Disposables, Packaging, Plastics
- Equipment Installation/Repair
- Financial Products/Services
- Food Products
- Franchise Opportunities
- Kitchen Equipment
- Safety Services/Products
- Security Systems