Industry News | August 5, 2005
McDonald's Teams Up With Destiny's Child for Charity
McDonald's Restaurants of the Greater Philadelphia Region, Inc., yesterday announced that families staying at the Philadelphia, Southern New Jersey, and Delaware Ronald McDonald Houses will attend a special backstage reception with superstar music group Destiny's Child on Friday, August 5, at the Wachovia Center in Philadelphia prior to the group's 7 p.m. performance - part of the "Destiny Fulfilled...and lovin' it" farewell concert tour, presented by McDonald's.
Destiny's Child has committed to donating $1.00 to Ronald McDonald House Charities from every ticket sold during the U.S. tour to motivate others to give. Leveraging this gesture, the concert series will also serve as the perfect platform to engage consumers regarding the charity and to generate early buzz for this year's World Children's Day, McDonald's annual global fundraiser benefiting Ronald McDonald House Charities and other children's causes.
"Helping McDonald's with this worldwide fundraiser that benefits Ronald McDonald House Charities and kids around the world is significant for us," says Beyonce Knowles, founding member of Destiny's Child.
McDonald's is also recognizing more than a dozen local restaurant managers and crew who have recently received service awards by giving them and their guests exclusive V.I.P. tickets to the show.
The tour is part of McDonald's multi-dimensional global partnership with Destiny's Child, who are playing an integral role in the McDonald's worldwide brand campaign "i'm lovin' it" - bringing a new, exciting energy and attitude to McDonald's ongoing approach of connecting with customers in fresh, relevant ways. The tour will visit more than 30 U.S. cities as well as the United Kingdom, France, Germany, Spain, Japan, Australia, Brazil and Canada.
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