Industry News | May 22, 2003

McDonald's Teams Up with SEGA

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Happy Meal toys aren’t exactly what they used to be. McDonald's has announced that it is teaming up with SEGA to offer the first electronic handheld games in Happy Meals, featuring characters from SEGA's Sonic The Hedgehog and Super Monkey Ball franchises. The games will be available from June 27 through July 24.