Industry News | November 19, 2001

McDonald's Walks Down "Animal Alley"

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McDonald’s and Toys "R" Us are inviting customers to take a walk down "Animal Alley" this holiday season and celebrate the introduction of a new one-of-a-kind Happy Meal.

The McDonald’s in-store promotion will be available in participating restaurants nationwide from November 30 to December 27. The Happy Meal will showcase eight mini plush-toys. In selected Happy Meals, consumers will also receive more than $100 worth of Toys "R" Us coupons in the official Toys "R" Us "Mini Big Toy Book." This catalog, available only at McDonald’s for a limited time, is a miniature version of the holiday savings catalog that Toys "R" Us distributes every year.

"Through our partnership with Toys "R" Us, we believe McDonald’s has a little something for everyone this holiday season," said Karlin Linhardt, senior director of youth marketing at McDonald’s. "We're thrilled to offer our youngest customers miniature plush versions o f the incredibly popular Animal Alley characters, and we believe that parents will appreciate the savings from the coupon booklet."

McDonald's "Animal Alley" Happy Meal toys are miniature versions of the Toys "R" Us plush line, featuring animal favorites from the depths of the jungle to familiar backyard friends. Each animal comes with its own nametag and descriptive poem.

In addition to the Happy Meal promotion, McDonald's New Tastes Menu will soon offer customers the Chili Cheese McDouble, the Spicy Chicken Sandwich, and the Ranchero Bagel.