Industry News | November 15, 2010

McDonald's Wants You to Hunt for New McCafé Entry

This week, McDonald’s USA is introducing the newest addition to the core McCafé beverage line Caramel Mocha—a blend of caramel, mocha, and espresso topped with whipped cream and caramel drizzle, offered hot or iced. The company’s first venture into the seasonal beverage market, McDonald’s USA is launching McCafé Caramel Mocha nationwide just in time for the holiday season to further build on the success of the core McCafé line.

McDonald’s USA is giving customers in nine cities across the U.S. the chance to “get it while it’s hot” by participating in the first-ever McCafé Caramel Mocha Scavenger Hunt for a chance to win a year’s worth of free McCafé. Participating markets include: Atlanta, Chicago, Cincinnati, Dallas, Los Angeles, Salt Lake City, Tampa Bay, Washington D.C., and New Haven, Connecticut.

“I can’t think of a better way to begin the 2010 winter season than by introducing new McCafé Caramel Mocha, the perfect coffee drink to enjoy throughout the holiday season and every day,” says Sofia Therios, director of marketing for McDonald’s USA. “We hope that McDonald’s first-ever national scavenger hunt will get customers excited to discover for themselves this delicious new addition to the already popular McCafé line up.”

Customers in the nine selected markets can participate in the McCafé Caramel Mocha Scavenger Hunt during the week of November 15, when McDonald’s USA will hide three giant-sized McCafé Coffee cups throughout each city. McDonald’s USA will leverage its local and national social media channels, such as @McDonalds and @McCafeyourday, to distribute clues to locate the cups.

Customers are then encouraged to use these clues and their knowledge of the selected markets to locate the giant cups. The first person to locate a cup will be greeted by a McCafé Prize Official and win a year’s worth of free McCafé beverages. There will be a total of three Grand Prize winners per market. Consumers that visit the cup after it has been found can also receive a coupon for one free small-sized McCafé beverage, while supplies last.