Industry News | March 19, 2004
McD's to Happy Meal: Are You an Experience?
According to McDonald's marketing chief Larry Light, the changes are part of the company's effort to keep the brand fresh and relevant.
One part of the change will be an expanded menu. Options vary by country and include:
McDonald's new Happy Meal packaging will roll out worldwide beginning this month. The new design depicts children playing sports and having fun with friends, and also features puzzles, games and other interactive activities.
But the biggest news appears to be for mothers. McDonald's says it will offer "fun treats" to them, such as "mini-magazines" covering fashion, music, and so on. McDonald's countries are also exploring features they hope will make McDonald's appealing to mothers; some of those incldue:
McDonald's new Happy Meal will be phased into McDonald's restaurants around the world throughout 2004, with each country customizing the program to fit customer needs and lifestyles. All restaurants will feature the new packaging by the end of the year.
Food & Beverage
- Business Services
- Cleaning & Sanitation
- Computer Systems/Software
- Dispensing Equipment
- Disposables, Packaging, Plastics
- Equipment Installation/Repair
- Financial Products/Services
- Food Products
- Franchise Opportunities
- Kitchen Equipment
- Safety Services/Products
- Security Systems