Industry News | September 28, 2011
Meijer Deal Expands Quiznos' Nontraditional Strategy
Quiznos announced a relationship with Meijer, a Great Lakes region supercenter chain and grocery retailer based in Michigan. The partnership calls for Quiznos restaurants to open inside Meijer locations in Michigan. The relationship between Quiznos and Meijer is the most recent in a series of successful partnerships and store openings in Quiznos’ nontraditional development strategy.
“Meijer brings a history of insight and creativity into the Great Lakes region and the local grocery store customer. Meijer saw an opportunity to better serve their loyal customer base by offering Quiznos as a dining option. This made Meijer the ideal choice to extend our non-traditional store offering and best meet regional needs in the Great Lakes,” says Shultz Hartgrove, senior vice president of convenience and nontraditional development for Quiznos. “Quiznos and Meijer will benefit from the store becoming a one-stop shop for groceries, household goods and lunch.”
The new Quiznos restaurant will be located in the Meijer store on Jackson Road in Ann Arbor, Michigan, with a plan to look at further expansion to more Meijer supercenters.
“We are pleased to welcome Quiznos into our stores,” says Jennifer Bonney, real estate property manager for Meijer. “We believe the strength of the Quiznos brand and menu will be a perfect fit to draw in additional breakfast, lunch, and dinner customers for our stores, while offering our current customers another dining option.”
The Quiznos/Meijer supercenter locations will feature a menu tailored for the grocery store customer and retailer, including Quiznos’ signature toasty favorites and hot breakfast items.
The Meijer partnership demonstrates Quiznos’ continued commitment to partner with strong, regional retail operators for success in the nontraditional retail channel. Through its development initiative, Quiznos has opened more than 200 convenience store and nontraditional locations in 2011 and established partnerships with convenience industry leaders, including HESS, Mapco, Champlain Farms, Meijer, and others, with continued growth planned.
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