Industry News | July 7, 2014

Menchie’s Hits the Road with 2nd Food Truck

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Menchie’s announced the newest addition to its Upstate New York operations: a mobile self-serve fro-yo food truck. The truck launched on July 4 and will be used for a variety of events including sporting events, office parties, birthday and graduation celebrations, county fairs, and private events.

Upstate New York’s mobile fro-yo truck will be Menchie’s second mobile truck, with Houston being the franchise concept’s first foray into mobile desserts. The Upstate New York truck will boast eight flavors with more than 40 toppings.

“The launch of the Upstate New York mobile frozen yogurt truck is a really exciting opportunity for us,” says Brian Trager, owner of the Colonie Center Menchie’s location. “At Menchie’s, we truly believe in making guests smile, and this mobile truck will allow us to serve up yogurt and smiles on the go. It’s clear from Menchie’s continued growth that guests are happy with our product and the Menchie’s experience, so I think the launch of this truck will really show how dedicated we are to bringing a great experience to everyone, no matter where they are.”

The launch of the truck marks the continued expansion of the brand.

 

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