Industry News | June 27, 2013

Menchie's to Get "Smurfed" This Summer

Beginning July 1, Menchie’s, is becoming “Smenchie’s” in celebration of the July 31 release of The Smurfs 2, the hybrid live-action/animated family comedy from Columbia Pictures and Sony Pictures Animation.

 

With the introduction of ‘Smenchie’s,’ fans of all ages will be able to enjoy The Smurfs in a whole new way,” says George Leon, executive vice president of worldwide consumer marketing at Sony Pictures Entertainment. “What better way to enjoy your tasty yogurt treat than by adding a dash of Smurfy fun into it?”

 

Participating “Smenchie’s” nationwide will release an exclusive, limited-edition Smurfberry Blast flavor and special toppings, including chocolate Smurflettes, Smurfberry gummies, and Smurfy sprinkles. The new flavor, the latest addition to Menchie’s proprietary line of classic flavors with a culinary twist, will be available in a special mushroom-capped reusable cup, available for purchase for a limited time only while supplies last.

 

Our multi-generational guest base has a great connection with The Smurfs, and the introduction of ‘Smenchie’s’ will be a truly momentous company-wide event,” says Karla Bendel, vice president of marketing and R&D at Menchie’s Group Inc. “In addition to the fun new flavor and toppings, Menchie’s destinations will deliver the ultimate celebration on behalf of The Smurfs with limited edition Smurf-themed items, activities, a video, and more.”

 

Smurfs fans can engage in the festivities at participating Menchie’s stores nationwide from July 1 to July 31.

 

Menchie’s ensures that only the highest quality milk and flavors are used to make its frozen yogurt. The proprietary collection is made from the milk of California cows, which have not been treated with artificial growth hormones (rBST). Menchie’s frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.