Industry News | October 4, 2013

Menchie's Mixes Things Up with Color-Changing Spoons

Just when you thought Menchie’s spoons couldn’t get any more fun, one of North America’s largest self-serve frozen yogurt franchises launches collectible color-changing spoons for fall. 

Beginning October 1, guests can get their hands on the limited-time-only spoons, which feature all of the brand’s Sweet Friends characters. Each spoon changes into one of five magical colors when dipped in the frozen yogurt. The spoons are part of Menchie’s latest campaign, encouraging guests to “discover the magic in their cup.”

“Guests love our spoons, so we are thrilled to release a limited-edition line-up to add to their collection,” says Karla Bendel, vice president of marketing and R&D at Menchie’s Group Inc. “We are always working to deliver something fun and unique, to make both new and existing Menchie’s fans smile.”

During the month of October, guests can also try Menchie’s new featured flavor, “It’s Pumpkin Time.” The latest addition to Menchie’s proprietary yogurt line is gluten-free and made with real pumpkin puree. Participating locations will also feature an all-new color-changing topping called “Magic Crystals”.

The company considers itself the ambassador of frozen yogurt quality worldwide. Guests can choose from premium rotating yogurt flavors and toppings for unlimited combinations.

Menchie’s ensures that high quality milk and flavors are used to make its frozen yogurt. The proprietary collection is made from the milk of “smiley” California cows, which have not been treated with artificial growth hormones (rBST). Menchie’s frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.