Industry News | January 12, 2009

Menu-wide Transformation for Pizza Hut

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Pizza Hut is launching the first stage in a menu-wide transition to pizzas made entirely from natural ingredients. The new pizzas provide customers the opportunity to enjoy Pizza Hut pizza free from artificial preservatives, colors and flavors.

In Pizza Hut's own research 73 percent of those tested agreed that foods that are natural have flavor the way it was meant to taste. While testing the product, customers showed a strong preference toward all-natural ingredients in the markets where The Natural was unveiled earlier this year. As consumer tastes continue to crave natural foods, Pizza Hut is giving people what they want--real, honest ingredients.

Pizza Hut's new ingredients include all-natural sauce from vine-ripened tomatoes with no high-fructose corn syrup; all-natural pepperoni with no artificial preservatives, no nitrites or nitrates added; all-natural Italian sausage with no artificial colors, flavors or preservatives; and 100 percent real beef with no fillers. Pizza Hut customers will notice the company's commitment to real taste with a new signature red Pizza Hut pizza box made from 40 percent recycled materials that will debut across the country today.