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Two regional brands are doing big things to support their customers’ health with the help of MenuTrinfo, a nutritional analysis and training firm. Florida-based My Ceviche and Denver-based Heidi's Brooklyn Deli will rely on MenuTrinfo’s real-time consulting, nutritional analysis, and allergen- and gluten-free menu development to enhance their fresh and healthy menu options.
Florida-based My Ceviche was founded in 2012 by friends and business partners Roger Duarte and James Beard–nominated chef Sam Gorenstein. The eatery serves fresh local seafood and caters to all types of diners, including those with food allergies.
"We pride ourselves on our quality and amazing choices—we just had to communicate that information in a clear manner,” Duarte says. “MenuTrinfo’s knowledge and expertise allowed us to show our customers that we can cater to their most specific needs, all thanks to a fantastic experience with the professional and knowledgeable team at MenuTrinfo."
Earlier this month, the MenuTrinfo team also signed a deal with 20-unit Heidi's Brooklyn Deli. Heidi's was founded 20 years ago in Denver by Heidi Naples and Steve Naples. The restaurants serve East Coast–style deli sandwiches featuring seven varieties of made-from-scratch breads and bagels daily, with house-made ingredients and sliced meats. The menu also includes breakfast items, smoothies, salads, soups, and wraps, along with vegan and vegetarian choices.
The growing concept is rolling out new deli items such as organic cheeses and grass-fed proteins that are nitrate- and nitrite-free, antibiotic-free, and free of additional hormones. The switch is an operational change that has taken Heidi and her partners more than two years to accomplish. To date, five locations now use these new high-quality items, including the location at Denver International Airport.
“We connected with Betsy because she's passionate about what she does and will grow with us as a partner,” Naples says. "The fact that she offers other facets of her business, such as allergy training, and is always learning new things, is really important to us as we look to continue to offer the finest ingredients in foodservice and cater to the changing needs of our diners.”
In additional to nutritional analysis and allergen- and gluten-free menu development, the MenuTrinfo team is working with My Ceviche and Heidi's Brooklyn Deli on nutritional certification, disclaimers and general nutritional content for newsletter, print, and website guest communication.
"We are thrilled to have a partnership with both of these great brands because they understand that today’s customers are looking for restaurants that are transparent with their nutritionals and will cater to special dietary needs," says Betsy Craig, founder and CEO of MenuTrinfo. "We love being the only full-service nutritional partner for restaurant concepts across the United States and look forward to working with My Ceviche and Heidi's Brooklyn Deli on these programs."