Industry News | May 23, 2010

Merchant Warehouse Exhibits at NRA Show 2010

Bookmark/Share this post with:
Email this story Email this story
Printer-friendly versionPrinter-friendly version

Merchant Warehouse, a provider of merchant accounts and credit card processing solutions is showcasing the company’s innovative Pay @ The Table with BINsmart solution at the annual National Restaurant Association Show 2010, taking place from May 22-25 at McCormick Place in Chicago, Illinois.

NRA offers over 65 free education sessions, non-stop culinary demonstrations covering food trends, cost savings, gluten-free menu development, guest acquisition and retention, “going green,” employee recruitment, and many other topics that are vital to growing top- and bottom-line results. In addition, Merchant Warehouse is exhibiting its Web-hosted TransPort application that allows POS developers to use the application with any operating system.

Solution improves operational costs

Merchant Warehouse’s BINsmart solution is a cost-saving technology that helps small and mid-sized merchants maximize the value of every sale by reducing their overall payment processing costs. BINsmart helps merchants process transactions at the lowest possible cost by automatically identifying the card type being used in the transaction, and prompting the merchant for additional information or for a PIN number for debit cards. This sophisticated, yet simple solution minimizes or eliminates Interchange rates and fees by prompting the merchant for additional information or recommending PIN-debit transactions over credit whenever possible, which often results in savings up to 12 percent on those fees.

Merchant Warehouse recently integrated this technology with Pay @ the Table terminals, secure wireless payment devices that bring payment to the customer in a fast, efficient, and secure manner, allowing customers to pay with credit and debit cards at their table. Restaurant merchants can improve both the customer experience and their operational costs, by turning tables more quickly and creating more waitstaff efficiencies. This technology will be demonstrated at the Merchant Warehouse booth.

POS Development Application Comes to the Web

Merchant Warehouse is also showcasing its Web-hosted version of TransPort, which allows point-of-sale developers to remove the card processing function entirely from their software while retaining full functionality through a “transaction portal.” The newest version of TransPort allows any developer with an Internet browser to use the application. Like the original TransPort version, it is PA-DSS validated and it takes the developer out of scope for PA-DSS compliance. The application is available for use with all operating systems.