Industry News | June 9, 2010

Metro Traffic and Dunkin' Donuts Ease Travel Woes

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Metro Traffic, a provider of traffic information, and Dunkin' Donuts have partnered to help travelers in 25 cities avoid sitting in traffic when they hit the roads this summer.

Launched today, RushHourRunsOnDunkin.com will give visitors free access to live traffic camera views, mobile and e-mail traffic updates, and driving directions via interactive traffic maps featuring real-time traffic conditions and Dunkin' Donuts locations. Visitors to the site may also enter for a chance to beat their city's traffic altogether with a ride in a helicopter over their city. Dunkin' Donuts is also sponsoring additional radio and mobile traffic reports in the participating cities.

"Now with RushHourRunsOnDunkin.com, Dunkin' Donuts and Metro Traffic will keep commuters running all year long, even through the toughest traffic jams," says Michael O'Neil, Metro Traffic regional vice president.

Visitors of RushHourRunsOnDunkin.com will also have the opportunity to enter "The Outrun the Traffic Flyaway Giveaway," for their chance to outrun their city's traffic completely via helicopter. Entry restrictions and contest details for "The Outrun the Traffic Flyaway Giveaway" can be found at RushHourRunsOnDunkin.com. The contest ends September 30, 2010.

According to AAA, more than 32 million people traveled away from home this past Memorial Day weekend, up 5 percent from last year. In addition, according to a new Deloitte survey, nearly six out of 10 respondents plan to take a trip between June 1, and Labor Day, with more than one-quarter expecting to spend more money on their summer trips than they spent last year. On a daily basis, the U.S. Census reports that nine out of 10 commuters drive to work and most commutes are more than an hour.

RushHourRunsOnDunkin.com includes local traffic incidents, traffic camera views, and driving directions for more than 25 cities in the U.S. Users can sign up to receive free mobile traffic alerts for their custom commute sent to their cell phone or e-mail. Local interactive traffic maps will also display the nearest Dunkin' Donuts locations. RushHourRunsOnDunkin.com will be promoted through Metro Traffic's radio and interactive traffic report sponsorships.