Industry News | November 25, 2013

Meyer Natural Angus Revamps Website

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Meyer Natural Angus, a producer of naturally raised beef products, unveiled a new website featuring a revitalized design and better functionality. The new site, www.meyernaturalangus.com, has a clean, modern look and provides an easier way for consumers to find and buy their favorite Meyer Natural Angus products.

“Meyer is known for providing the best tasting and most tender, natural beef, and we wanted our website to reflect the high quality of our products,” says Chris Anderson, marketing director for Meyer Natural Angus. “This new site has greatly improved functionality and easier readability that makes shopping for and learning about Meyer products a more rewarding experience.”

The new site starts with larger text and bolder images for enhanced readability. The site also has an improved navigation system that allows customers to shop by type of beef, product assortments, or price, and can be reached via any page on the site. The new navigation also makes finding recipes developed by the chefs at Meyer as well as information on the company’s history and humane practices effortless.

Technical enhancements also improve the user experience. A new four-step, guided checkout process prompts users to enter their shipping and billing information, add gift messages for their friends and family, and choose a shipping date. This enhanced interface allows customers to add multiple items and quantities into their cart, and a Recipient Selection option lets them place multiple orders to different recipients with just a few clicks. Customers receive confirmation emails throughout the process so they know their orders have been successfully placed, shipped and received.