Industry News | October 19, 2001

Miami Subs Co-Brands with God Father's

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Nathan's Famous, Inc. announced recently that its subsidiary Miami Subs will expand its co-branding efforts with God Father's Pizza. God Father's Pizza first began offering Miami Subs products in a Mobile, Alabama restaurant in July of this year. "These two distinct menus complement one another very well and we are excited to move forward with our co-branding efforts with God Father's Pizza," says Don Perlyn, president of Miami Subs. The first God Father's Pizza and Miami Subs co-branded restaurant, which opened on July 30th, is located at 6151 Airport Boulevard in Mobile. Within the first 30 days of business, revenues at this location were up more than 60 percent overall. Nathan's Famous currently plans to introduce Miami Subs menu offerings at two additional God Father's Pizza restaurants in Mobile during the next six months. "In a short period of time, our co-branding effort has proven to be very effective and we are eager to offer Miami Subs menu items at additional God Father's Pizza restaurants," says Michael Carter, a franchisee who operates a God Father's Pizza and Kenny Rogers Roasters restaurants in Alabama.