Industry News | November 24, 2009
Middle East Expansion Continues for Hardee's in Pakistan
"We are pleased to announce the opening of our first restaurant in Pakistan and are pleased to welcome MDS Foods Private Limited to the CKE family,” says Andy Puzder, CEO of CKE Restaurants Inc. “We have a solid base of Hardee’s restaurants in the Middle East, strong brand awareness in the region, and are excited about introducing the Hardee’s brand to Pakistan. Many Pakistani people have experienced the great tasting food of Hardee’s during their travels to the US and throughout the Middle East. With our strong presence in the region combined with the local talent of MDS, we are confident that we will have a bright future in the market.”
“It is a great honor to bring Hardee’s to the Pakistan market,” says Sohail Yousaf, CEO of MDS Foods Private Limited. “We strongly feel that there is a growing demand for quality dining experiences and are confident that Hardee’s will raise the bar of [quick-serve] dining in Pakistan. Our premium products, excellent service standards, premium facility, and premium location will deliver an ultimate dining experience to guests, and give us a competitive edge in the quick-serve restaurant market. We look forward to opening additional restaurants in Lahore over the next 12 months and have plans to open 15 Hardee’s restaurants across the north region in the next five years.”
CKE Restaurants’ entry into Pakistan is an extension of its international expansion strategy and the company sees a high demand for premium quick-service restaurants in the region. Hardee’s has operated franchised restaurants in the Middle East since 1980 and currently operates 205 Hardee’s restaurants in Egypt, Lebanon, Jordan, Kuwait, Saudi Arabia, United Arab Emirates, Bahrain, Qatar, Oman, and now Pakistan.
Food & Beverage
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