Industry News | June 15, 2012

Miniclip Joins Forces with Del Taco for Kids’ Meal Promotion

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Miniclip, the online games website with more than 70 million game players per month, is launching its first national promotion with Del Taco Restaurants this month.  

The eight-week kids’ meal promotion is the beginning of a long-term global brand extension campaign that will leverage Miniclip’s well-established online brand with consumers in a variety of ways.

This announcement follows Miniclip’s first appearance at Licensing Expo in Las Vegas.  

The Miniclip kids’ meal promotion will be available in more than 525 restaurants in 17 states and provide diners with an exclusive Miniclip decoder toy with purchase. The decoder toy will reveal a special code for access to a secret area on Miniclip.com to play exclusive games with special trophies for the Del Taco audience. Del Taco will support the promotion through in-store POP. 

“This is the first step in a brand strategy that will bring the excitement of the Miniclip online brand to consumers in new and engaging ways,” says Chris Bergstresser, VP and commercial director of Miniclip. “We’re a family-friendly brand first, and have chosen Del Taco to partner with because of their commitment to fresh food. Del Taco has created the perfect environment for us to reach out to our core audience in a new format that we know they will love.”