Industry News | February 15, 2013
Mintel Reports Hispanic Men Present Marketing Opportunity
While the Hispanic population is growing at a fast pace in the U.S. - and with them their purchasing power - it seems in the last few years much of the focus has been on Latinas, neglecting an equally important Hispanic shopper: Hispanic men. Indeed, according to latest research from Mintel, some 42 percent of Hispanic men and more than half (55 percent) of Hispanic dads are the top decision maker on the purchases made in their household.
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