Industry News | July 7, 2010
Mixology Class is in Session at Dunkin' Donuts
This summer, Dunkin' Donuts is mixing it up to help people cool down with a refreshing iced beverage in flavorful new ways. For years, Dunkin' Donuts guests have been ordering their own unique varieties of the Coolatta frozen slush drinks, mixing existing Coolatta flavors into creative combinations.
Dunkin' Donuts celebrates "mixology" by officially adding to its menu some of the most popular Coolatta flavor mixes, including Coffee & Vanilla Bean, Watermelon & Strawberry, Tropicana Orange & Vanilla Bean, and other flavor combinations. Each is available at participating Dunkin' Donuts restaurants nationwide throughout the summer for the suggested retail price of $2.29 for a small, 16-ounce beverage.
The addition of the new Coolatta mixes follows last month's introduction of the new Blue Raspberry Coolatta. Also, Watermelon joined Dunkin' Donuts' lineup of Coolatta flavor varieties, including Coffee, Strawberry, Vanilla Bean, and Tropicana Orange.
Throughout July, "mixologists" all across the world who follow Dunkin' Donuts on Twitter can submit their recommendations for unofficial names for each of the new Coolatta mixes. Anyone who suggests a cool nickname using hashtag #DDMIX is eligible to win a $60 Dunkin' Donuts Card to enjoy refreshing Coolattas throughout the summer.
Finally, Dunkin' Donuts has created a "cool" summer music playlist as a custom music station on Pandora. In June, Dunkin' Donuts launched "Keep It Coolatta 2: Flavor Boogaloo," asking people to recommend favorite songs inspired by the flavors of Coolatta and summer. Check out the ultimate Coolatta summer music mix, selected from thousands of suggestions received on Dunkin' Donuts' Facebook page.
Dunkin' Donuts is also offering the Summer Splash Donut, a yeast ring donut with chocolate icing and pink and orange nonpareils, and Beach Ball Munchkins donut hole treats, which are old-fashioned cake Munchkins covered with pink and orange nonpareils.
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