Industry News | July 30, 2012

MMD Adds to Digital Menuboard Series

MMD, the exclusive licensee for Philips Commercial Signage and Philips Monitors Worldwide, announced a new addition to its digital menuboard series, the 47-inch BDL4771V.

The Philips 47-inch BDL4771V is part of an expanded line of commercial-grade displays built for menuboard applications in quick-service restaurants, theaters, amusement parks, and stadium arenas.

“With the increase demand for digital menuboards in the QSR industry, we are seeing many fast-food brands across the world piloting digital menuboard projects in their locations” says Craig Rathbun, managing director for MMD North America, exclusive licensee for Philips Commercial Signage Worldwide.

“We’ve been fortunate enough to be included in some of these projects. It has given us great insight on what restaurant operators are looking for in menuboard applications,” he says. “To meet the challenges restaurant operators face, we expanded our digital menuboard series with features to provide an overall solution with the efficiency to run at lower costs for years.”

The new Philips 47-inch BDL4771V features technologies to enhance the viewing experience of digital menuboards in public areas. The Philips display includes an In Plane Switching (IPS) LCD panel for vivid and rich picture quality at 1.07 billion display colors.

The large color spectrum creates precise color saturation and contrast for a wider viewing angle in both portrait and landscape orientations. The IPS display technology also produces image consistency from screen to screen in multi-screen implementations. This feature is ideal for ensuring viewers can clearly read signage content from all angles among an array of displays in a menuboard configuration.

To meet a variety of digital menuboard configurations, the Philips 47-inch BDL4771V features DVI Loopthrough technology, which allows the ability to daisy-chain multiple Philips displays through one digital source.

By utilizing DVI Loopthrough technology, users can deploy systems in higher volumes while lowering costs for implementation by broadcasting a single video signal through multiple Philips displays.

The DVI Loopthrough technology enables an array of Philips displays to connect in video wall and menuboard configuration via DVI connection. 

“Rapid growth of digital signage deployments in all categories of restaurant and foodservice is driving the need for more comprehensive technology solutions,” says Craig K. Chapin, CEO of Allure Global Solutions, an enterprise software solutions company for digital menuboards.

“Clients increasingly require our menu software and optimization expertise in lowering operating costs, integrating marketing and operating platforms, and delivering dynamic content experiences,” he says. “Innovative Philips displays are key to how we create market-leading results that engage consumers and drive demand at the critical point of decision—the digital menuboard.”

In addition to all of the features standard on every Philips Commercial Signage model, including Multi-Screen Image Alignment, Heat Management, and Asset Life Tracking, the low power consumption of the Philips 47-inch BDL4771V delivers the best TCO performance for demanding digital menuboard applications.

The Philips 47-inch BDL4771V incorporates Smart Insert, which allows the user to mount a small form factor PC or media player on the rear of the panel without increasing the overall depth of the display, and 700-nit brightness ensures that the viewing quality can be enjoyed in areas of relatively high ambient brightness environment.

The Philips 47-inch BDL4771V display can also be controlled and configured via RS232 serial cable, RJ45 network cable, as well as through HDMI via OneWire, which can simultaneously send audio, video, and control signals to the display, cutting down on the need for additional cables. Video can also be connected via display port, which allows better viewing of 1080p video signals.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.