Industry News | January 31, 2014
Mobile CRM Provider Punchh Inks First-Ever Int'l Deal
Punchh will implement its mobile CRM suite throughout QSR International’s enterprise. The 145-unit, multi-brand master franchisor operates restaurants in 15 countries throughout Latin America and the Caribbean.
This first-ever international partnership for Punchh will see its mobile CRM suite across all of QSR International's brands, which include Cinnabon, KFC, Quiznos, Smashburger, and Teriyaki Experience. The Punchh-developed mobile app will be offered in Spanish, starting with 60 units, in Q2 2014.
“This partnership marks our first international endeavor, and the chance to work with a deeply experienced Master Franchise developer,” says Jitendra Gupta, founder and CEO of Punchh. “QSR International has an exceptional record of developing and operating quick service restaurant brands throughout Latin America and the Caribbean, but now it will use Punchh’s mobile CRM technology to engage customers on their mobile devices with loyalty programs, reviews, referrals, games, and personalized offers. Our goal is to help them drive solid increases in same-store sales and profitability.”
Punchh’s brand-specific mobile apps allow brands to engage customers in and out of the store with loyalty, reviews, referrals, ordering, gift cards, payments, games, and surveys. Punchh’s cloud-based platform integrates with a restaurant’s POS system to track highly detailed customer purchasing data and brand-relevant social media activity. Using customers’ individual preferences, purchasing history, and demographic data, operators can tailor offers to patrons to bring them and their friends back.
“With our mobile apps, we help brands drive frequency, word of mouth, and new customer referrals”, Gupta says. “We make the consumer experience fun as well as simple for operators, so that they focus on their business and guests’ dining experience.”
QSR International president Richard Eisenberg said Punchh’s platform is an integral component of his plans for QSR International to expand rapidly throughout Latin America and the Caribbean.
“In our markets, mobile device use is skyrocketing, and that presents a significant opportunity for us to engage our customers,” Eisenberg says. “We’re excited to tap the potential of the Punchh platform to increase same-store sales and profitability.”
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