Industry News | October 8, 2011

MOD Expands Pizza Concept With Store No. 5

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MOD Pizza has announced its newest store, just outside of the Seattle/Bellevue market, located north of Alderwood Mall. It will open Saturday, Oct. 8, at 11 a.m. Located in the Northpointe Retail Center at 2902 164th St. SW, in Lynnwood, Washington, this is the fifth MOD Pizza to open in less than three years – a growth plan that has been carefully orchestrated to test markets with different demographics including downtown, suburban, university, dense urban, and now a suburban/commuter market outside of the city.

The MOD Pizza concept is unique in its combination of thin crust, artisan-style pizza that is made-to-order and served fast in a stylized environment – all at an incredibly affordable price.

“We are eager to serve this new market and to continue growing the MOD brand,” says co-founder Ally Svenson. “We strongly believe there is a unique niche that we’re filling, and have been encouraged by our customer’s feedback and the comparison to brands such as Chipotle.”

This new store opening will grow total MOD employee numbers to 75, with the company’s annual sales projected at $3 million. MOD Operations Director Chris Schultz (formally operations advisor with Starbucks) says, “Obviously, we are a pizza business, but at our core, we are a people business. In the spirit of Seattle-style customer service, we make a promise and commitment to treat both our employees and customers right. If you aren’t happy with your pizza or our service, we’ll make you a new one on the house. It’s that simple. This MOD commitment is absolutely core to our concept.”

The MOD concept was conceived in Seattle by a group of notable local entrepreneurs known for building a number of successful and innovative brands that were inspired by their passions. Co-founders Scott and Ally Svenson started Seattle Coffee Company in London in 1995, growing the brand from 3 to 65 stores in less than 24 months – while introducing the United Kingdom to the world of made-to-order espresso drinks and the Seattle coffee bar culture.