Industry News | September 11, 2013
Moe’s Free Queso Day is Back
Free Queso Day is back for the fourth year in a row at participating Moe’s Southwest Grill restaurants on Thursday, September 19. The restaurant franchise featuring fresh, southwest fare is offering a free six-ounce cup of Moe’s Famous Queso all day at participating locations, no purchase necessary.
Free Queso Day is Moe’s way of giving back to its loyal fans by offering them one of Moe’s signature items. The melted hot white cheese dip is a fan-favorite and one of the most popular sides in the Moe’s Southwest Grill line-up, which also includes hand-made guacamole, beans, and rice.
As an extension of Free Queso Day, Moe’s is encouraging fans to share their artistic talent, awesome party trick, or whatever makes them as famous as Moe’s Famous Queso. The most original entries – videos, photos, and tweets – are entered to “become famous” and may be featured on Moe’s Queso cups in its more than 500 restaurants across the country. By using #moesfamousqueso on their favorite social media platform, Moe’s loyalists can share their originality.
“Free Queso Day is always an exhilarating time for Moe’s as we get to reward our fans with what we’re famous for – our Queso – but also allowing new customers to come in and give it a try at no cost,” says Paul Macaluso, chief marketing officer for Moe’s Southwest Grill. “We love interacting with our fans online and are really eager to see their creativity come to life online and then in our restaurants on our queso cups.”
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