Industry News | July 14, 2011

Moe’s Gets Cheesy with Free Queso Day

On Wednesday, July 20, Moe’s Southwest Grill, the laid-back fast-casual burrito restaurant, is offering a free six ounce cup of Queso to each guest from 11 a.m. until 9 p.m.at participating locations, no strings attached.

Fans know that Moe’s hot, flavorful, melted white cheese dip is the restaurant’s not-so-secret ingredient to making every meal amazingly delicious. That’s why on Free Queso Day, Moe’s encourages its biggest fans to share their love of Queso with their friends and family free of charge.

“Last year’s Free Queso Day was such a success that we decided to bring it back,” says Brett Campbell, director of marketing for Moe’s Southwest Grill. “We have a lot of guests who try Moe’s and keep coming back just for the Queso. We look forward to seeing some new faces along with our most loyal fans at the event.”

At the same time, guests can share their love for Moe’s Queso by entering the Dance Your Queso Off contest by creating a dance video no longer than 30 seconds and uploading it to www.ilovequeso.com any time before July 24, 2011. Moe’s panel of judges will consider originality, video quality, dance moves, and the dance off ranking, and one winner will take home a $10,000 grand prize.