Industry News | April 20, 2012

Moe’s Launches Mobile Ordering App

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Moe’s Southwest Grill announces the launch of a nationwide mobile and online ordering solution in partnership with app design company Splick–it. Now, guests who are accustomed to the freshest, quality ingredients and signature greeting, “Welcome to Moe’s!,” can bypass the line and get food faster. 

“This is a great way to keep Moe’s up-to-date in the fast-paced, social media world we live in today,” says Paul Damico, president of Moe’s Southwest Grill. “Splick–it provides a tremendous opportunity for us to stay technologically current and give the best customers in the world a more efficient and user-friendly way to pre-order and pre-pay for their meal.”

The app was designed around speed and efficiency. With customer information securely stored, hungry diners can open the app, customize their order, and pre-pay in an average of 60 seconds.

Once on location, it’s as easy as walking through the door, bypassing the line, and getting fresh food to go.

In addition to adding iPhone and Android apps to Moe’s mobile presence, Splick–it created fully revamped online ordering websites for each participating location. Moe’s will also have access to new mobile marketing tools created by Splick–it to send targeted, outbound promotions to their user base.

“As an innovative brand in their space, Moe’s was quick to recognize and harness the opportunity presented by the proliferation of recent technological advances in mobility,” says Splick–it founder, Rob Taylor.

Guests can order from over 440 participating locations from the new Moe’s mobile ordering app, which can be downloaded for free at the iTunes store or Android Market.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.