Industry News | June 16, 2008

Moe’s Launches Online Summer Sweepstakes

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Moe’s Southwest Grill is launching its Moe’s Passport to Adventure sweepstakes. The sweepstakes is available at www.moes.com and presents a game where guests can build a virtual burrito for a chance to win grand prizes including a VIP package on Lynyrd Sknyrd’s 2009 Simple Man Cruise, a VIP concert package to 3 Doors Down, or a vacation package for four to Orlando Resort Theme Parks from now until August 31.

Moe’s is no stranger to online games and sweepstakes. This year they are offering grand prizes that speak to Moe’s love for music and adventure. When guests visit www.moes.com and register for the Moe’s Passport to Adventure, they can instantly win Moe’s gift cards or airfare, and they are also automatically entered to win one of the sweepstakes grand prizes.

“This is the third online sweepstakes we have done at Moe’s,” explains Sara Riggsby, director of marketing. “Historically we have been successful in reaching our young professional and 18 to 24 demographic; however, this time we are taking it a step further by offering prizes linked to a memorable experience for these adventure-seeking young adults.”

The promotion ventures beyond cyber space and into Moe’s locations nationwide all summer. Consumers can travel through the Moe’s menu at any of Moe’s 388 locations in 34 states, and when they purchase a combo or make-it-meal, they receive a stamp in their Passport to Adventure. Make five “trips” to the combo menu and win a limited edition Moe’s vintage t-shirt, Fidel hat or five free music downloads.

Both the in-store and the online promotion last until August 31.