Moe’s Southwest Grill, the restaurant franchise known for its southwest fare, has partnered with MonkeyMedia Software to deploy MonkeyCatering and MonkeyOnlineOrdering as the technology tools to support its catering online ordering and database platforms system wide.
Moe’s tested MonkeyMedia Software's catering software with a pilot group of both franchise and corporate-owned locations in cities such as Atlanta, Indianapolis, Miami, Nashville, New Jersey, and Washington, D.C., among others. The decision came after all success criteria, including sales growth, functionality, ordering benchmarks, and test partner feedback were met.
“During the pilot program, Monkey Media proved to be an excellent partner, and with the support of our franchise council and catering committee members, we’re looking forward to launching their platform to help drive catering sales across our more than 500 locations,” says Jamie Schlef, Moe’s director of catering.
Moe’s and MonkeyMedia Software are developing a roll-out plan for June 2014 that will improve the organization and efficiency of franchise partners’ catering business and increase catering sales by providing consumers online access to Moe’s catering offerings.
"This agreement stems from the many years we have spent getting to know the Moe's executive leadership team and we are proud to be their off-premise catering strategy, education and software partners of choice," says Erle Dardick, founder and CEO, MonkeyMedia Software and MMS Catering Institute. "We are now setting up the Moe's off-premise catering experience to be one of unparalleled success among its competitors and the industry. We look forward to being part of their catering sales success in the years to come.”