Industry News | December 29, 2009

Moe's Decides to Keep Junior LTO

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After seeing a positive trend in year-over-year same store sales since introducing the Joey Junior burrito limited time offer, Moe’s Southwest Grill decided the menu option is here to stay.

“While Moe’s giant Homewrecker continues to be a fan favorite, it is clear that consumers want the option to order something smaller,” says Joel Bulger, vice president of marketing for Moe’s. “In addition to a great value, fresh ingredients and fast, friendly service, consumers are increasingly looking for healthy alternatives and guilt-free portion sizes. We want our guests to have that option everyday at Moe’s.”

Guests who order the Homewrecker, Joey Bag of Donuts, Art Vandalay, or Triple Lindy burrito can now get the same ingredients in a tortilla that’s a bit smaller. Moe’s Junior Burritos are portioned between a full-sized burrito and the kid’s size burrito.
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