Industry News | April 23, 2010
Moe's Looks for Rock 'n' Roll Resemblances
More than 5,000 people attempted to enter Moe’s Dead Ringer contest. Today Moe’s Southwest Grill announced the top 50 and opened the Web site for voting. Visitors may vote for as many photos as they would like one time per day until May 1. On May 5, Moe’s will announce the winners.
On January 15, Moe’s Southwest Grill asked anyone who is a dead ringer for a dead rocker to visit www.BEaDEADringer.com and enter the Dead Ringer contest for a chance to win $1,000, free burritos for a year, and an invite to Atlanta for a photo shoot. The contest was designed to get Moe’s rock 'n' roll image up on the restaurant walls, which is why the artwork will be distributed and hung at more than 400 Moe’s locations.
“It wasn’t easy picking our top 50,” says Joel Bulger, vice president of marketing for Moe’s Southwest Grill. “Now we leave it in the hands of our fans to pick the faces that will become the new artwork at Moe’s.”
The Dead Ringer Web site also has a Rock Your Face feature which allows visitors to put their faces on those of rock stars from a variety of musical genres and share the images with friends via e-mail and social Web sites.
Like any good musical experience, the Moe’s Dead Ringer promotion features exclusive “merch,” with proceeds going to a good cause. Moe’s will donate all proceeds of Dead Ringer T-shirts and Moe’s guitar picks purchased at www.BEaDEADringer.com to the VH1 Save the Music Foundation, a nonprofit organization whose mission is to restore instrumental music programs in public schools. This is the first of several Moe’s programs to benefit the Foundation. To learn more about this and future programs please visit Moe’s Newsroom.
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