Industry News | June 6, 2011
Moe's Releases Retail Line
Moe's Southwest Grill and BJ's Wholesale Club have partnered to create a line of retail dips, veggies, appetizers, soups, salsas, and salad dressings that will bring the Moe's experience to consumers in a whole new way.
The partnership is Moe's first foray into licensing and the products are now available for purchase at all 190 BJ's Wholesale Clubs.
All Moe's licensed products adhere to Moe's standards for bringing high quality and healthful ingredients to every guest, every day, everywhere. Each of the 17 items features Moe's brand personality, including tongue-in-cheek humor like "PG-13" Medium Salsa and "You Guacing to Me" Chunky Guacamole.
The partnership extends the Moe's brand into a new channel of distribution and gives Moe's fans the opportunity to 'Feed the MOEment' and experience Moe's products in the comfort of their own homes.
"This is a really exciting extension of the Moe's brand and we anticipate it will propel our brand awareness in the future," said Paul Damico, president of Moe's Southwest Grill. "We're certain that the collaboration with BJ's Wholesale Club and our licensing partners will lend our customers the same great tastes they've come to expect in our restaurants."
"We are delighted to partner with Moe's Southwest Grill because providing our members with a wide selection of quality products while staying on top of trends in the marketplace is very important to BJ's," says Jim Pereira, prepared foods and specialty cheese buyer for BJ's Wholesale Club. "Moe's mission to bring quality ingredients to their guests translates strongly into their retail offering, and BJ's is proud to be the first retailer to carry Moe's Southwest Grill's fresh prepared products."
All products, including Moe's White Bean Dip, Spicy Guacamole Hummus, and Five Layer Dip, are priced under $10.
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