Industry News | October 24, 2011
MonkeyMedia About to Go Bananas with Mobile Platform
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MonkeyMedia Software, a provider of complete catering solutions for multiunit restaurant operators, announced the launch of its MonkeyMobile Platform, designed to help multiunit restaurant operators grow their remote ordering and catering capabilities and connect with their customers. The platform will be live and available to MonkeyMedia Software customers November 2011.
“As a result of implementing the MonkeyMobile Platform, multiunit restaurant operators will have a powerful tool to grow revenue and connect with their loyal customers in an authentic, real-time way,” says Erle Dardick, CEO of MonkeyMedia Software and author of Get Catering and Grow Sales! A Strategic Perspective for the Multi-unit Restaurant Executive. “Further, end-users will benefit from easy-access information and services that were not previously available to them in such a comprehensive, fast, simple way.”
Dardick believes multiunit restaurant operators can easily increase their revenue by 20–40 percent when implementing a comprehensive catering strategy and sees the use of the MonkeyMobile Platform as a tool to enable that growth.
The initial release of the MonkeyMobile Platform will provide the following features:
· Assist multiunit restaurant operators in marketing new items and services to their loyal consumers;
· Inform consumers of special offers and upcoming deals via push notifications;
· Enable consumers to post to their favorite brands’ Facebook and Twitter pages;
· Allow consumers to view menus, store hours, and facility information;
· Help consumers find the nearest restaurant locations;
· Allow for consumers to place orders.
“We worked with Seattle-based Treemo Labs to develop the app portion of our MonkeyMobile Platform,” says MonkeyMedia Software COO, Mo Asgari. “Their expertise in the mobile environment as well as their robust apps publishing platform was integral to the project.”
"We were thrilled to work with MonkeyMedia Software marrying our apps publishing platform with their Web-based catering solution to create a compelling product for multiunit restaurant operators," says Brent Brookler, CEO Treemo Labs.
“The MonkeyMobile Platform, provides multiunit restaurant operators a crucial opportunity to connect with their customers and the ability to communicate special offers and services,” Asgari says. “Since we live in an increasingly mobile environment, with new needs, challenges, and opportunities, this new platform will greatly benefit both restaurants and consumers. It fills a major demand in the marketplace.”
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