Industry News | February 5, 2013

MOOYAH Gives Guests a Kick in the Mouth

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MOOYAH Burgers, Fries, & Shakes, a 40-plus-unit fast casual, will be the first restaurant chain in the country to roll out the anticipated Heinz Ketchup Blended with Real Jalapeño, with plans to offer the new condiment for a limited time only at all franchise locations nationwide starting February 4.

"MOOYAH is very proud to be the first restaurant chain to launch Heinz Jalapeño Ketchup," says Alexis Barnett, director of marketing. "As a brand, we look to every opportunity to add innovative new flavors to enhance the customizable burger experience for our guests. We expect this new ketchup will be very well received by our guests in all of our many restaurants across the country."

The new Heinz Tomato Ketchup is blended with real jalapeños, creating a hot flavor that adds a spicy kick. Like all Heinz Ketchup varieties, it is "Grown, Not Made," from tomatoes that are grown from Heinz seeds by a select group of trusted farmers.

"Because of MOOYAH's dedication to serving a better burger, we felt the restaurant chain was a natural fit to offer our new Jalapeño Ketchup," says Scott Bacco, brand manager for Heinz Foodservice. "We expect MOOYAH guests across the country to love the taste of this new Heinz Ketchup and invite them to add it onto one of the MOOYAH beef, turkey, or veggie burgers for that extra flavor kick."