Industry News | August 14, 2012
Mooyah's Mobile Ordering App Aligns With Expansion Efforts
Frisco, Texas–based Mooyah Burgers Fries Shakes, a rapidly expanding fast-casual burger chain, recently added a new mobile ordering application to help fuel its aggressive growth plans.
The native app, available for both iOS and Android and developed by OLO, allows guests to access the better-burger chain’s ordering platform directly from their smartphone; view and order from the restaurant’s full menu; repeat previous orders; pay securely using a credit card; and confirm time and date of pick-up.
Even better, when guests order through the app, they skip the line.
The rollout coincides with a complete systems evaluation conducted by Mooyah, readying the brand for 100 percent growth in unit count this year.
“We are always looking for ways to enhance the Mooyah experience,” says Alexis Barnett, director of marketing. “OLO’s application is customized specifically for our operations, so guests can order in just a few keystrokes exactly what they want and when they want it.“
Mooyah chose OLO in 2011 to build an off-premise ordering platform. One year later, thousands of guests have ordered using the platform, and Mooyah is projecting similar success from the new app.
OLO Founder and CEO Noah Glass considers smartphone apps the new frontier for quick-serve and fast-casual restaurants. One in every two Americans makes use of a smartphone today (according to Nielsen data), and 30 percent of all food-related searches occur on a mobile device.
Moreover, in 2011 the average smartphone user, for the first time ever, began spending more time using mobile applications than browsing the Web, and roughly 40 billion applications have already been downloaded this year from the App Store and Android Market.
“Mobile ordering is a must-have for restaurants today, and we’ve found that native apps allow brands to head off the competition and increase customer loyalty,” Glass says. “Some OLO clients are receiving as much as 35–40 percent of their self-service orders from mobile apps.”
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