Industry News | December 19, 2008

More than $100K in Seven Days

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In the face of an avalanche of bad economic news in the U.S. and abroad, Carl’s Jr. is making news of a different kind; the new Carl’s Jr. restaurant in Marysville, Washington, posted a record-setting $105,063 in sales in its first seven days. The previous Carl’s Jr. opening record was held by the Covington, Washington, unit which opened earlier this year and is operated by franchisee Northwest Foods.

“Even during these tough economic times, customers still define value as getting quality food for a fair price,” says Andy Puzder, CEO of CKE Restaurants, parent company of Carl’s Jr. “We obviously impressed the folks in the greater-Seattle market and look forward to continued expansion in the state of Washington.”

Rick Fortman, vice president of Carl’s Jr. operations, adds, “The Carl’s Jr. staff in Marysville worked very hard to deliver excellent guest service with big smiles and warm hearts despite temperatures in the low 20s in a city covered in snow. This ensured that our new location is the place to go for juicy, delicious charbroiled burgers and friendly, dedicated service.”

The Marysville Carl’s Jr. opened for operation Tues., Dec. 9 and boasted lines out the door throughout the week. The record-setting crew in Marysville is led by general manager Michilla Govea, district manager Bob Marsh and regional vice president Gary Zurmuhle.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.