Industry News | November 16, 2009

More Starbucks Options for Hot Beverage System

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TASSIMO hot beverage system users have consistently asked for more Starbucks beverage options since the two brands joined forces in 2007 to offer Starbucks coffee T DISCs. And 91 percent of prospective TASSIMO buyers said they would welcome the convenience of preparing a single-serve latte or cappuccino beverage at home.

Therefore, TASSIMO and Starbucks introduced two new single-serve coffeehouse-style beverages: Starbucks Latte Primo and Starbucks Cappuccino Primo for TASSIMO. The TASSIMO machine, manufactured by Bosch, reads each encoded disc and adjusts the temperature, brewing time, and amount of water to guarantee a quality latte or cappuccino each time.

In time for the holidays, the new Starbucks Primo beverages for TASSIMO will be available to order online beginning November 17 and at national retailers beginning December 1. Suggested retail price for a package of eight beverages is $10.99.

"We've worked with Starbucks to provide TASSIMO consumers with an outstanding single-serve experience," says Lorraine Hansen, senior vice president and general manager for U.S. Coffee, Kraft Foods. "We're thrilled to offer—and we think consumers will be delighted with—these additional options from Starbucks, a brand that's synonymous with super-premium, high-quality coffee. We continue to make it a priority to offer our consumers an exciting range of beverages they can enjoy in the comfort of their homes."

Starbucks offers several varieties of brewed coffee in T DISC form, including Starbucks Breakfast Blend, Starbucks House Blend, Colombia, Caffe Verona, and Africa Kitamu.

"The relationship with TASSIMO has been a natural fit for Starbucks and we are pleased with the success of the Starbucks coffee T DISC offerings," says Greg Price, vice president of Starbucks Global Consumer Products U.S. "Our continuing work together in single-serve hot beverage innovation now allows consumers to prepare and enjoy a brewed coffeehouse-style Starbucks beverage at home. Providing consumers with a perfect coffee beverage is at the core of what we do as a company."