Industry News | October 15, 2010
Morning Joe Now at Boston Market
"Our new distribution with Boston Market demonstrates the explosive growth of Keurig single-cup brewing in homes, businesses and restaurants across the United States," says Dave Manly, vice president and general manager of Keurig’s Away From Home division. "Boston Market understands the demand for the quality and convenience of single-serve coffee brewing and we are excited to bring the Keurig experience to their guests.”
"Joining with Boston Market to offer premium Green Mountain Coffee through the Keurig single-cup brewing system will allow us to share our high-quality, specialty coffee with more consumers nationwide who look for freshness, value, and quality in their cup," says Jim Travis, vice president of sales for the specialty coffee business unit of Green Mountain Coffee Roasters.
The decision was made after a successful test pilot in 10 restaurant locations in Florida over three months. The Keurig test proved so successful that some Boston Market locations increased coffee sales by 200 percent.
"We are excited about the opportunity to offer our guests freshly-brewed, gourmet Green Mountain Coffee through the fastest growing single-serve coffee brewing system,” says Gretchen Paules, vice president of marketing for Boston Market. “Through this agreement, our guests will benefit from a premium coffee experience and the unmatched convenience provided by Keurig’s single-cup brewing technology. We view this as a significant opportunity for us to upgrade our guests’ experience and differentiate Boston Market from competitors.”
Boston Market’s coffee program is part of the company’s new branding and service format and will be communicated via menu boards and point-of-sale creative in the upcoming months.
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