Industry News | November 17, 2012

Moshi Monsters Crawl into McD's Happy Meals for LTO

Mind Candy, creator of the globally-successful Moshi Monsters franchise, and McDonald's USA LLC, the nation's leading foodservice provider, announces a promotional partnership that will feature premium characters within McDonald's Happy Meals at participating restaurants across North America.

The promotion will run chain-wide at McDonald's for four weeks during the holiday season, December 14 through January 10. Participating restaurants will offer fans of the franchise one of eight characters from the Moshi Monsters universe including an all-new mystery Moshling to be unveiled as part of the promotion. The characters will include fan favorites Katsuma, Poppet, and IGGY while supplies last. Each toy also comes with a free 3-day membership to MoshiMonsters.com.
 
"The strong global appeal of our Moshi Monsters characters makes them a perfect fit for the upcoming McDonald's Happy Meal promotion," says Michael Acton Smith, CEO of Mind Candy. "Being part of this favorite, long-standing program is a huge testament to the strength of the brand, and it gives us a wonderful opportunity to put Moshi Monsters directly into the hands of millions of McDonald's customers this holiday season."
 
McDonald's will support the new partnership with an unparalleled number of impressions through a fully-integrated marketing campaign that includes television advertising, in-restaurant merchandising at more than 14,000 locations, custom packaging, and online presence.  The pre-promotion begins on November 23 with a "coming soon" feature on the company's website. 
 
With 70 million registered users in 150 territories worldwide, Moshi Monsters – the online world of adoptable pet monsters for boys and girls ages six to twelve – has become a global phenomenon. Children choose from one of six virtual pet monsters that they can create, name, and nurture. Once their pet has been customized, players can navigate their way around Monstro City, taking the daily puzzle challenge to earn 'Rox' (virtual currency), playing games, solving Super Moshi Missions, personalizing their room, showing off their artwork, reading stories, and communicating with friends in a safe environment.
 
Following its huge online success, Moshi Monsters has expanded into the real world with physical products, including best-selling toys, the number one-selling kids magazine in the UK, a top-five music album, books, membership cards, trading cards, and much more. Moshi Monsters also has taken the video game world by storm with a best-selling Nintendo DS video game from Mind Candy and Activision. The companies have partnered on their second video game releasing this month for the Nintendo 3DS and Nintendo DS – Moshi Monsters: Moshlings Theme Park.