Einstein Noah Restaurant Group Inc. (NASDAQ:BAGL) signed a multiunit development agreement with JAC Development Corporation, to franchise Einstein Bros. Bagels restaurants and continue to expand the brand.
Based in Grand Junction, Colorado, JAC Development Corporation plans to open six Einstein Bros. restaurants within the next five years in western Colorado and St. George, Utah. The first location is slated to open March 31, 2010.
“The craveable food and comfortable atmosphere of the popular Einstein Bros. brand fit in well with the neighborhoods we are targeting for locations,” says John Cassity, president of JAC Development Corporation.
“I believe Western Colorado and St. George have a real need for a fast-casual brand like Einstein Bros. Bagels that will offer a variety of great tasting menu items with high-quality ingredients. Moreover, the brand’s trendy restaurant decor and contemporary atmosphere is designed to attract a loyal, more upscale guest base that can feel at home while dining.”
Cassity joins the Einstein Bros. Bagels family with several years of experience in commercial banking, providing him with a vivid picture of the type of entrepreneur it takes to own and operate multiple restaurant units. He plans to apply that knowledge, along with his love for Einstein Bros.’ products to launch and grow the brand.
“We are confident that JAC Development Corporation is a great fit for the continued growth of our brand,” says Kevin Kruse, vice president of franchise development.
“We are pleased to see John join the Einstein Bros. Bagels family and are committed to supporting his company, along with all of our franchisees, present and future, as the system continues to grow.”
