Industry News | April 3, 2013

Muscle Maker Grill Signs Multi-Unit Franchise Deal

Muscle Maker Grill, a fast-casual restaurant franchise that serves freshly prepared meals with health in mind, announces a multi-unit franchise agreement with MMG Group of USA to bring its concept to Pittsburgh, Pennsylvania. 

The first location is currently under construction at 2767 E. Carson St. in South Side Works, a vibrant riverfront district just a mile from downtown Pittsburgh that’s home to premiere dining, shopping, and entertainment establishments.
 
“We are thrilled to bring the Muscle Maker Grill brand to Pittsburgh and to offer city residents the opportunity to enjoy great-tasting, healthy meal options that meet the demands of their busy lifestyles,” says Scott Kennedy of Hergenroder, Rega, Ewing and Kennedy, representing the investment group. “We are confident that the South Side Works neighborhood is the ideal location for our first Muscle Maker Grill. The district and its adjacent waterfront park draw residents from all over the city, as well as tourists.”
  
The first ‘Steel City’ location will mark the 67th Muscle Maker Grill nationwide and the fourth Pennsylvania unit. The rapidly growing chain expects to open another 35-40 units each year over the next three years. Muscle Maker Grill has experienced national success because its healthy menu appeals to people of all ages and lifestyles. 
 
“The deal to develop in Pittsburgh reinforces our growth plans and resolve to bring our healthy, great-tasting options to cities across the country,” says Rod Silva, founder of Muscle Maker Grill. “The agreement with MMG Group of USA marks an anticipated long and successful relationship as we work together to grow the Muscle Maker Grill brand in the Pittsburgh area.”
 
Founded in New Jersey in 1995 by Silva, Muscle Maker Grill prides itself on creating healthier versions of mainstream favorite dishes that taste great, making it easy and enjoyable to eat healthy. The menu at Muscle Maker Grill features lean, protein-based dishes including, fit salads, wraps, sandwiches, power pastas, and guiltless entrees, as well as fruit smoothies and protein shakes in an assortment of flavors. Each restaurant offers catering, take-out, and delivery services for the convenience of its customers.