Industry News | June 22, 2010

Nebraska Qdoba Teams up with Mocapay

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Today, Mocapay announced a partnership with Dakota/Nebraska Fresh-Mex, LLC, a franchisee and area developer for Qdoba Mexican Grill, to offer its unique mobile marketing platform to Qdoba customers in Nebraska.

Using Mocapay’s patented software-based service, Qdoba will now be able to provide customers with notifications about promotional offers and restaurant news in real-time. In addition, Qdoba is excited to provide its Nebraska customers with information from the local high schools and the University of Nebraska at Omaha, via the mobile device. Qdoba is active in the Omaha community and recently donated a Fun Center for patients at the Children’s Hospital & Medical Center.

Leveraging the new customer mobile marketing strategy, Qdoba will be able to reach customers 24/7 through push notifications to retain customers. The Mocapay experience will enable Qdoba to deliver targeted messages regionally in Nebraska, or even to one specific store to engage customers with Qdoba.

“Our customers are part of the Qdoba family, and we are committed to providing technologies that are relevant and help better the experience at our stores. Many of our customers are digitally savvy Millennials and we wanted to give them an additional channel to stay connected with our brand beyond the counter,” says Ken Friednash, president of Dakota/Nebraska Fresh-Mex, LLC. “We chose Mocapay because of the breadth of the platform, as well as the ability to get up and running quickly. We are excited to launch this innovative roll out, and we believe our customers will enjoy interacting with us in a new and exciting way.”

Research suggests that 70 percent of consumers ages 18-29 send text messages using their mobile phone. By introducing the Mocapay experience to consumers in Nebraska, Qdoba is broadening its digital reach and mobilizing the brand to reach a more connected consumer.

“By deploying an integrated marketing channel, [Qdoba is] using the latest in mobile technologies to deliver a scalable marketing solution as they continue to grow their brand in Nebraska,” says Kevin Grieve, CEO of Mocapay. “We have an important opportunity with Qdoba to leverage marketing capabilities and demonstrate to customers how important this brand is to specific communities in Nebraska.”

The Mocapay experience will be available for consumers at Qdoba locations in Omaha, Papillion, and Lincoln, Nebraska.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.