Industry News | October 21, 2010

Need a Halloween Costume? Domino’s Has Your Back

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As dinnertime arrives on October 31, families around the nation will order enough pizza to make it one of the busiest days of the year for Domino's, which will deliver more than 1 million pizzas to trick-or-treating households across the U.S. Not only will Domino's deliver pizza right to customers’ doors, but it has designed an inexpensive idea for a homemade Halloween costume: a slice of pizza.

For customers looking for an original Halloween costume, the Domino's pizza slice is an easy, affordable, and creative option. Those ready to trick-or-treat can go to the chain’s Facebook page and look for the "Halloween" tab for step-by-step instructions on how to make a perfect Domino's pizza slice costume. They can also upload photos of their costumes to Facebook.

"Ordering dinner from Domino's Pizza gives families and trick-or-treaters one less thing to worry about on Halloween," says Chris Brandon, spokesman for Domino's Pizza. "Domino's will take care of delivering dinner while everyone puts last minute touches on their pizza slice costume before heading out to trick-or-treat."

Domino's also wants to see how customers spend Halloween with Domino's Pizza. Starting October 21 and until November 3, fans can upload pictures of their ghostly pizza parties, pumpkin carvings, or costumes to Domino’s Facebook page. Pictures that meet Domino's approval will be collected into an album on the page. Full submission guidelines will be posted there as well.

Traditionally, Halloween ranks as one of the top five busiest days for pizza delivery in the U.S. Other top days for Domino's are Super Bowl Sunday, Thanksgiving Eve, New Year's Eve, and New Year's Day.