Industry News | May 6, 2014

Nestlé Toll House Café by Chip Sweetens Up South Texas

Nestlé Toll House Café by Chip celebrated the opening of its first location in McAllen, Texas, last month, featuring a showcase kiosk that specializes in serving up chocolate chip cookies, coffee, and a wide array of treats.

The La Plaza restaurant is the second cafe owned and operated by local franchise partner Jose Moreno.

“Let’s face it, there’s nothing better than the smell of warm, freshly baked Nestlé Toll House cookies,” Moreno says. “If the aroma doesn’t hook you, your first bite will. And if you’re anything like me, you can’t resist pairing our cookies with a cool mocha frappe and a scoop of ice cream. That mini escape from the hustle and bustle is what we proudly deliver to the shoppers here at La Plaza Mall.”

The dessert destination concept is built around a powerful food name, Nestlé. Along with its Nestlé Toll House cookies and cookie cakes, the café serves brownies, muffins, smoothies, and Nescafé Milano premium coffee, and is also a great lunch option thanks to its made-to-order Crepes and Panini sandwiches. The new café also features digital menus displayed on six LED screens and an upgraded design that showcases the brand’s distinctive product offerings in a more efficient and attractive manner.

“We’re very pleased that Mr. Moreno has decided to expand his South Texas cookie empire, which is great news for everyone that lives, works, and shops in the area,” says Shawnon Bellah, senior vice president of International Operations for Nestlé Toll House Cafe. “Having outstanding franchise owners putting our brand front and center in places like La Plaza Mall is a tremendous asset to our company.”


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