Industry News | January 19, 2012

Nestlé Toll House Café Moves Into Saudi Arabia

NestléToll House Café by Chip, a premium dessert destination franchise concept built based on the world's most powerful food name, today announced the grand opening of its first café in the Kingdom of Saudi Arabia.

The location is the first of nearly 50 to open throughout the country within the next 10 years by the Emad Al Aboud Group, which became master franchisees of the brand in December 2010.

“We have created a café experience unlike any other, and we are excited to offer the ultimate desert destination to consumers and business-minded individuals on an international level,” says Ziad Dalal, founder and president of Nestlé Toll House Café by Chip.

“The Emad Al Aboud Group is expanding our brand in the Kingdom of Saudi Arabia, and we know their reputation of fine service and exceptional business practices will be on display in each Nestlé Toll House Café by Chip location they open throughout the country.”

The company’s Kingdom of Saudi Arabia location marks the brand’s fifth international shop.

With more than 100 locations open worldwide, the opening by the Emad Al Aboud Group is part of a larger strategic plan to expand the brand’s presence internationally, as well as key markets across the United States.

"We are aggressively growing our brand and the agreement with the Emad Al Aboud Group shows our dedication to bring high-quality desserts to consumers worldwide,” says Dalal, who added that the brand is sure to impress new and longtime fans.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.